IDFA Institute

What is IDFA and Why Apple Killed it: Everything Marketers Need to idfa How Does IDFA Impact Sensor Tower? It doesn't at all While Sensor Tower inadvertently does encounter IDFA, it isn't relevant to Sensor Tower's datasets and is idfa IDFA is a national not-for-profit and leading peak body offering education, advocacy and awareness for Australians living with primary or secondary

idfa IDFA stands for Identifier for Advertisers It is a unique, resettable ID assigned by Apple to each iOS device, used to track user activity